As the leading video entertainment brand in China, iQIYI focuses on creating content IP supported by technological innovations in order to develop a considerable amount of high-quality original content in recent years, which leads to the explosive growth of Internet-enabled entertainment, including online variety shows, online dramas and movies. Additionally, it provides VIP paid membership services in China.
The Shanghai Film Art Academy is a full-day institute of higher education in the fine arts, which is recognized by the Ministry of Education, Ministry of Culture as well as Shanghai Municipal Government. Being one of two independent educational institutions in China focused on film, this Academy teaches programs that are designed for the film industry and focuses on cultivating the film technology talents in a practical way.