In just four years of operation, Wish has already become one of the most popular mobile shopping apps in Europe and the United States. It has evolved into a gigantic B2C platform in terms of trading volume and operating scale, by featuring the integration of “mobile terminal + intelligent recommendation + cross-border e-commerce” and focusing on the shopping characteristics of various consumer groups.
Daling is a leading mobile shopping recommendation app in China, which has a customer base of more than 16 million users. Its target consumers are primarily females that are 30 years old or below. Stock covers high-end international and domestic beauty, snack and lifestyle products, as well as fashion accessories, of which Haitao beauty care (海淘美护) is a feature product category with young female consumers as its target. Its diversified stocks provide a vast market space to Daling in the cross-border e-commerce industry.